Stephen Covey discussed this issue in the 7 Habits of Highly Effective People. He describe us as having emotional bank accounts. We make both deposits and withdraws from these accounts. A really great way to make a deposit into emotional banks account with other people is to defend the person not in the room. So in your group of friends or colleagues if someone puts down another member of the group, be fair to that person, defend them, remember their positive qualities. I know this is hard, I'm going to try a lot harder to actually do this. I have seen it with other people, while you may gain brief popularity with the group by attacking the person not present or partaking in an attack. The people who are uniformly liked and respected are those who defend the person not present. The reason for this is simple, by defending the person not present you are saying to those people present. "You can trust me, I am fair and a person of integrity."
Much like junk food gossip and negativity can be briefly rewarding. Remember you're in life for the long game and by defending the person not present you're building your relationships on solid foundations.
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